Power Station of Art Museum

Established on Oct. 1st, 2012, the Power Station of Art (PSA) is the first state-run museum dedicated to contemporary art in mainland China. It is also home to the Shanghai Biennale.
Standing tall by Shanghai’s mother river, the Huangpu River, PSA now occupies an area of 41-thousand square meters. With an internal height of 27 meters, the museum now houses exhibition sections that add up to 15-thousand square meters, and its 165-meter chimney, being an independent exhibition space, has also become an integral part of Shanghai’s world-famous skyline.
History and Feature
Renovated from the former Nanshi Power Plant, PSA was once the Pavilion of Future during the 2010 Shanghai World Expo. The museum has not only witnessed the city’s vast changes from the industry age to the IT era, but also provided a rich source of inspirations for artists with its simple yet straightforward architectural styles.
And as Shanghai’s generator for its new urban culture, PSA regards non-stopping innovation and progress as the key to its long-term vitality. The museum has been striving to provide an open platform for the public to learn and appreciate contemporary art, break the barrier between life and art, and promote cooperation and knowledge generation between different schools of art and culture.
In the beginning, I attempted to design the logo for the museum in different styles. Initially, there were four concepts, each utilizing a modern style as well as a combination of traditional and modern elements. However, in the end, I opted for the fourth concept, which employed the silhouette of the museum resembling a factory building. I aimed to convey the museum's history of being originally repurposed from a factory, highlighting its uniqueness. Additionally, I designed two color variations for both dark and light backgrounds.
Logo Design
Final  Prototype
The following is the final prototype. The website used for the desktop/laptop platform is shown on the left, and the website layout for mobile devices is shown on the right.
Full Case Study